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| Cathy Goodwin's Articles |
Articles 121 - 140 of 165 |
- Job Interview or Free Consulting?
Jul 17, 2008
Job interviews often require you to show your skills by solving a future employer's problem. How can you tell if these requests are...
Category: Careers and Jobs
- The Essential Time Management Question for Entrepreneurs: Are You Paying Yourself $35 An Hour
Jun 25, 2008
Do you know someone who earns $150 an hour but won't spend $35 an hour to outsource a simple task? Maybe that's you. Read on to start saving time...
Category: Business
- Web Site Copywriting Not Working? Add Beef To Your Benefits
Jun 4, 2008
You've probably learned the copywriting basics. You create bullets with features and benefits. But if website visitors click away without buying,...
Category: Internet Marketing
- "Because You Want Powerful Copywriting"
May 25, 2008
Some copywriters say "because" is the most powerful word in their copywriting arsenal. This article demonstrates 3 ways to harness the "because"...
Category: Writing
- Career Change Begins by Taking These Steps Against Fear
May 24, 2008
Often the biggest obstacle to career change is not an outdated resume but fear. Here are 3 steps to tackle the fear and get moving toward a new...
Category: Careers and Jobs
- 10 Unmistakeable Signs Your Website Needs an Overhaul
Apr 17, 2008
It's easy to tell when your web design isn't working: you get an ugly unreadable mess. It's harder to tell when your copy is killing your business....
Category: E-Commerce
- 10 Copywriting Tips I Learned From My Cats
Mar 12, 2008
Copy and cats have more in common than you might think. Ten ways my copywriting improved when I paid attention to my cats.
Category: Internet Marketing
- 7 Ways to Commit Website Marketing Sabotage
Mar 6, 2008
Your website has a not-so-secret mission: get more clients and increase sales with less effort. Professionals who want to be "nice" often interfere...
Category: Internet Marketing
- Networking 2.0: Midlife Career Change For the 21st Century
Mar 1, 2008
Thirty years ago, we advised career changers to call strangers to set up "information interviews." Today we find contacts on the Internet and...
Category: Careers and Jobs
- 7 Power Tips to JumpStart a Stalled Web Site
Feb 10, 2008
You put up a beautiful website - and nothing is happening: no clients, no revenue, no sign-ups. Here are 7 strategies to jump-start your stalled...
Category: Internet Marketing
- Memo To Celebrity Apprentice: Sometimes The Client Is Wrong
Jan 26, 2008
On the Celebrity Apprentice, the Celebrity Clients are always right. But in real life, marketers argue, sometimes they're wrong.
Category: Marketing and Advertising
- Website Marketing: Do You Make These 3 Mistakes With Free Offers?
Jan 11, 2008
Professionals often offer freebies: sample sessions, get-acquainted calls, bonus gifts, introductory and CDs. These offers can be a rewarding...
Category: Entrepreneurship
- Frustrated With Website Marketing? Use This 4-Letter Word
Dec 29, 2007
When marketing doesn't seem to bring results, it's easy to search for quick answers. But the only way to get results is to apply one four-letter...
Category: Internet Marketing
- Why Moving For Your Family Can Be Hazardous To Your Family
Dec 26, 2007
Your family says they need you - but once you move to be closer to them in geography, you may find you're even farther apart when it comes to...
Category: Careers and Jobs
- Website Marketing Lessons From The Nerdiest Websites On The Planet
Dec 25, 2007
Copywriters offer tried and true techniques to make your website ore profitable. But some nerdy websites break all the rules while they generate...
Category: E-Commerce
- 5 Essential Steps to Sell Your EBook (Before You Write The First Line)
Nov 28, 2007
Do you want to create ebooks for passive income? Traditionally people invest great amounts of time and energy to create the product and then wonder...
Category: Marketing and Advertising
- How Testimonials Can Be Your Website's Best Friend
Nov 20, 2007
Nobody wants to be the only person eating in an empty restaurant. And nobody wants to be the first person to purchase products and services on the...
Category: Internet Marketing
- For Website Marketing: Back-Door Strategies to Stand Out From The Crowd
Nov 20, 2007
We all use "main street" marketing strategies, such as ezines and teleseminars. This article suggests supplementing with 2 back-door approaches:...
Category: E-Commerce
- 5 Time Management Tips For Internet Marketers Overwhelmed by Writing
Nov 19, 2007
Internet marketing means creating web pages, articles, sales letters and information products. But it's easy to feel overwhelmed by all the writing...
Category: Internet Marketing
- Web Site Marketing Starts With The Right Kind Of Powerful Claim
Nov 16, 2007
Copywriting (especially for website marketing) often gets associated with hype and over-the-top promises. But truly powerful claims will come out...
Category: Internet Marketing
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