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Karen Scharf 
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| Location: | United States | |
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| Karen Scharf's Articles |
Articles 1 - 20 of 90 |
- Landing Page Optimization Tips
Sep 24, 2009
When we hear the words landing page we generally think of pay per click campaigns or some other form of internet advertising. But I like to use...
Category: Pay-Per-Click
- Cascading Style Sheets and Email Display
Sep 24, 2009
Designing the HTML version of your email message can be difficult since there are so many different email client and operating system combinations...
Category: Email Marketing
- Website Redesign? Be Sure to Plan Ahead
Sep 21, 2009
At some point in time, every service provider takes a look at his or her website and decides it's time for a redesign. And, to be perfectly honest,...
Category: Search Engine Optimization
- Some Article Marketing Tips to Get You Started
Jul 13, 2009
I am a huge proponent of article marketing. And while it's true that article marketing is great for driving traffic, you can still utilize it even...
Category: Marketing and Advertising
- So I Got Mad and Threw It Away!
Jul 1, 2009
Your clients and prospects have very short attention spans. They want what they want and they want it now. If you make them a promise (like...
Category: Marketing and Advertising
- How To Introduce Yourself in a Way That Will Grow Your Business
Jun 29, 2009
Summertime is a time for outdoor barbecues and pool parties and meeting lots of fun new people. And meeting all these new people provides a...
Category: Networking
- Mid-Year Email Marketing Review
Jun 24, 2009
Here we are, it's June already and the year is half way over. The time couldn't be better to take an objective look at your email marketing...
Category: Email Marketing
- Who's Drinking All Your Link Juice?
May 29, 2009
You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a...
Category: Search Engine Optimization
- 5 Ways to Get Unstuck in Your Marketing - Part 1
May 26, 2009
As a small business owner, it's highly likely that you're wearing many hats, and one of those hats happens to be Chief Marketing Officer. And I can...
Category: Marketing and Advertising
- Do-It-Yourself SEO: Be Careful With Your Keywords
May 14, 2009
If you're trying to optimize your own website - and I strongly believe that all entrepreneurs and website owners should at least be familiar with...
Category: Search Engine Optimization
- Marketing Mindset When Times are Tough
May 13, 2009
When the economy gets tough, an ironic thing happens... people stop marketing their business and services. I call it ironic because now is the best...
Category: Marketing and Advertising
- A Shared IP Address Isn't Always So Bad
May 12, 2009
If you have any interest in email marketing, you've probably heard me extol the virtues of using a dedicated IP address for sending your mass...
Category: Email Marketing
- Maximize Your Site Traffic by Honestly Answering These 4 Questions
May 9, 2009
Sure, you might be getting tons of traffic, but what are your visitors doing once they land on your website? Lots of traffic doesn't necessarily...
Category: Web Design
- Developing an Effective Email Marketing Strategy
May 7, 2009
Email marketing is an excellent tool for growing your customer base, growing your brand and growing your sales. But just like any tool, it's most...
Category: Email Marketing
- The 3 Easiest Ways to Boost Your Search Engine Rankings
Apr 16, 2009
One of the easiest and most effective ways to improve your search engine rankings is to create unique, keyword rich title tags for each of your...
Category: Web Design
- Setting Realistic Optimization Expectations
Mar 31, 2009
Often times entrepreneurs get to the end of their financial ropes, and want a consultant to perform a search engine optimization miracle in the...
Category: Search Engine Optimization
- Getting Ready To Hire Your First Assistant
Mar 27, 2009
There comes a time in every entrepreneur's life when they realize they just can't do it alone. They realize they're maxed out - either on time or...
Category: Human Resources
- Email Marketing and the High Price of Irrelevance
Mar 25, 2009
When you're not sending relevant messages that your readers care about, you see your unsubscribe rate increase, your spam complaint rate increase,...
Category: Email Marketing
- Choosing a Split-Testing Platform That is Right For You
Mar 19, 2009
I often talk about the importance of split testing your web pages to ensure that you're earning as much as you possibly can from your website....
Category: Web Design
- Email Marketing - Optimize Your Sending Schedule
Mar 18, 2009
As an email marketer, you probably spend considerable time testing and optimizing your email content, your email layout and design, the calls to...
Category: Email Marketing
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