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Karen Scharf 
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| Location: | United States | |
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| Karen Scharf's Articles |
Articles 21 - 40 of 90 |
- Landing Page Tips for Better Results
Mar 11, 2009
Whether you're driving traffic through organic search, pay per click, affiliate marketing, direct mail, email campaigns, social media, whatever,...
Category: Web Design
- Was Your Marketing Raised On Family Farms?
Mar 11, 2009
I really enjoy cooking and baking - so if you have any good and unique recipes, do send them my way. But I don't want to talk to you about cooking...
Category: Branding
- Increase Landing Page Conversion By Testing These 5 Elements
Mar 6, 2009
Are you satisfied with the conversion rate on your landing page? I hope the answer to that question - no matter what your conversion rate - is an...
Category: Web Design
- Why a Do-Not-Reply Email Is a Terrible Idea
Mar 4, 2009
Generally, when marketers use the "Do-Not-Reply@DomainName.com" email address in their from field, they are specifying an email address that does...
Category: Email Marketing
- 5 Adwords Mistakes That Literally Flush Money Down The Toilet
Feb 27, 2009
In order to avoid the cash flush that AdWords newbies often experience, steer clear of these 5 common first timer mistakes.
Category: Pay-Per-Click
- Ready To Start Your Own Search Engine Optimization?
Feb 4, 2009
According to interactive ad agency Web Ad.vantage of Havre de Grace, Maryland, simply landing a second or third page ranking can increase your...
Category: Search Engine Optimization
- Transactional Email Messages - Get Yours In Shape for the New Year
Jan 22, 2009
How are you doing on your New Year's resolution? Let me guess, it includes shedding a few pounds, getting more exercise, making healthy eating...
Category: Email Marketing
- Engage Readers To Increase Open Rates
Jan 19, 2009
If you are looking for ways to reduce your business related spending, it's time to take a closer look at your email marketing program. Email...
Category: Email Marketing
- Repurpose Your Content and Stop Working So Hard!
Jan 15, 2009
I firmly believe that your absolute most important asset is your current customer list. But your second most important asset is the information...
Category: Internet Marketing
- Economy Growing in Time of Recession - Get Your Site Ready!
Dec 9, 2008
I read an interesting article the other day about this strange economy we're in. According to one Indiana business newspaper, this is the first...
Category: Web Design
- Improve Your Own Conversions With These Simple Steps
Nov 22, 2008
My friend Steve recently asked me to critique a web site and suggest changes that could improve conversion rates. There were several backbone...
Category: Web Design
- 7 Tips to Speed Up Your Web Site and Capture Holiday Shoppers
Nov 18, 2008
The holidays can be a stressful time, and when you add in the fact that the US economy has been a bit bleak, your visitors will be in no mood to...
Category: Web Design
- Best Practices For Your Email Newsletter
Nov 1, 2008
Email newsletters are an excellent way to market your business, highlight your expertise and build a relationship with your prospects and...
Category: Email Marketing
- Everything But the Kitchen Sink
Oct 31, 2008
My sister-in-law recently shared a little tip with me, and even though the tip was related to housekeeping, I thought it was a great concept to...
Category: Customer Service
- Measure What Matters, Dump What Doesn't
Oct 31, 2008
I recently met with my friend Neil to discuss several business building strategies. I shared with him a tool that I use in my own business on a...
Category: Strategic Planning
- 6 Steps For Collecting Testimonials That Aren't Stupid
Oct 29, 2008
Sam told me he never bothered collecting testimonials since he always thought they were "stupid". He claimed that reading testimonials never...
Category: Marketing and Advertising
- Email Marketing Plan of Attack to Increase Holiday Sales
Oct 23, 2008
Here's a great plan of attack for using email marketing to supplement your sales during the holiday - and beyond.
Category: Email Marketing
- 5 Incredibly Easy Ways to Add Fresh Content to Your Web Site
Oct 21, 2008
You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh...
Category: Internet Marketing
- Write Effective PPC Ads - Keep These 6 Tips In Mind
Oct 14, 2008
Google's recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you've never created a PPC ad...
Category: Pay-Per-Click
- 8 Steps To Getting Your Web Site Crawled
Oct 9, 2008
Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by...
Category: Search Engine Optimization
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