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Karen Scharf 
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| Location: | United States | |
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| Karen Scharf's Articles |
Articles 41 - 60 of 90 |
- Proven Formula For Setting Your 2009 Income Goals
Oct 6, 2008
I just finished up my business plan for 2009 (and if you haven't updated your 2009 plan yet, I urge you to get started soon!) and I'm working with...
Category: Strategic Planning
- Never Used AdWords? Here's Some Good News
Oct 1, 2008
If you haven't used pay per click advertising to drive traffic to your web site, now might be a good time to get started. Google has recently...
Category: Pay-Per-Click
- They'll No Longer Pay For Botched Surgeries
Sep 11, 2008
I came across a local news story a few months ago that had me absolutely astounded. A health insurance company here in Indianapolis released a...
Category: Customer Service
- 8 Copywriting Tips The Pros Use
Sep 9, 2008
My most popular service lately has been copywriting, both for online web pages and offline sales letters. Whether you're a service provider or a...
Category: Direct Mail
- How To Market In A Bad Economy
Sep 5, 2008
Does this sound like you...the economy is going south, and you're starting to panic. You're worried about the financial health of your small...
Category: Marketing and Advertising
- Automatic Income For A Down Economy
Aug 29, 2008
I don't know about you, but I get a little annoyed by the big-name pundits who declare "I refuse to participate in the bad economy." Sure, it's a...
Category: Ezines and Newsletters
- 3 Simple Steps for Gathering Effective Testimonials
Aug 26, 2008
I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a...
Category: Branding
- Your 5 Day Marketing Plan
Aug 22, 2008
Unfortunately, since many small business owners don't consider marketing as a core business activity...it's often the task that gets set aside when...
Category: Public Relations
- Tell Them Why They Should Buy
Aug 21, 2008
Our customers don't know our products inside and out. They do not make the mental leap from features to benefits. We need to show them, to spell...
Category: Marketing and Advertising
- How To Create Your Own Information Product
Aug 17, 2008
Information products, such as e-books and special reports, are the most profitable products you can sell on the internet today, not to mention the...
Category: E-Books
- 12 Tips To Get The Most ROI From Your PPC
May 21, 2008
Pay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely...
Category: Pay-Per-Click
- These 7 Tweaks Doubled The Conversion Rate
May 20, 2008
If you're using a free report as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or...
Category: Internet Marketing
- Address Their Objections To Increase Your Sales
May 12, 2008
One of the services I provide for my clients is sales copy critique, and one of the problems that I see over and over again in sales copy is the...
Category: Direct Mail
- Top 5 Reasons Your Search Engine Rankings Dropped
Apr 18, 2008
Don't get too comfortable with that cushy search engine position you've been experiencing. Chances are, your rankings will go through quite a few...
Category: Search Engine Optimization
- Does Short Web Copy Outperform Long Copy?
Apr 17, 2008
On the web, attention spans are extremely fragile. Web surfers are looking for immediate gratification. Do they really want to stick around and...
Category: Web Design
- How To Plan Your E-zine Re-Send
Apr 17, 2008
You crafted a great e-zine campaign, and yet the sales aren't pouring in as you expected them to. Only a fraction of your readers actually opened...
Category: Email Marketing
- Want a Better Search Engine Ranking? Try These Easy Steps
Apr 15, 2008
Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of...
Category: E-Commerce
- How To Design Your E-zine For "Images Off"
Apr 15, 2008
Many internet service providers and email clients now default to displaying html messages with the images turned off. Up to 50% of your readers...
Category: Email Marketing
- Business Planning: It's The Second Quarter... Do You Know Where Your Business Is?
Mar 27, 2008
Can you believe the first quarter of the year is almost over?! When you look at your business, the amount of money you've earned, the number of new...
Category: Strategic Planning
- Website Not Generating Enough Leads? Is It Really Trying To?
Mar 25, 2008
Many web site owners mistakenly believe that a "Contact Us" page will cause tons of prospects to fill out an online form or to pick up the phone...
Category: E-Commerce
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