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| Salim Omar, CPA's Articles |
Articles 1 - 20 of 38 |
- What Does Your CPA Practice Have in Common With the New York Yankees?
Sep 28, 2009
We talk about businesses being teams, but it's rare that I meet an owner of a CPA business who really trusts every member of his or her "team" to...
Category: Management
- What Does Your CPA Practice Have in Common With McDonald's?
Sep 28, 2009
An important criterion for success as the owner/operator of a CPA practice is to see your practice as made up of systems Like McDonald's, like any...
Category: Management
- Transforming Your CPA Practice With a Vision Statement: Moving From Dream to Reality
Sep 23, 2009
An essential step toward success in your CPA practice is to have a clear vision CPA practitioners need to be dreamers to become successful
Category: Internet Marketing
- Don't Have Enough Time to Market Your Accounting Practice? Here's How to Make Time!
Sep 23, 2009
In my work as a consultant helping other CPAs to market their CPA firms, one objection I hear often is "But Salim, I just barely have enough time...
Category: Internet Marketing
- Amazing But True Testimonials - The Cornerstone of Marketing Your Accounting Firm
Sep 23, 2009
Testimonials are one of my favorite low-cost but high-impact tools to grow my CPA practice Getting testimonials from happy clients is an important...
Category: Internet Marketing
- Most CPA Practice Websites Suck! How to Create One That Grows Your CPA Firm
Sep 23, 2009
Most accounting practice websites suck They're passive
Category: Internet Marketing
- Grow Your CPA Firm Using Killer Marketing Materials
Sep 23, 2009
Truth be told, you don't have to be an award winning copywriter to create effective marketing materials for your CPA practice I found out a number...
Category: Internet Marketing
- Good Things Come In Packages: How To Leverage Package Deals And Cross Sell Services To Grow Your CPA Practice
Jul 27, 2009
When it comes to selling things, the human tendency to package can make life easier When you're marketing yourself and trying to sign on new...
Category: Internet Marketing
- Newsletters Can Build Your CPA Business: Send One Your Clients Will Actually Read
Jul 27, 2009
With the ease and low cost of electronic communication, some CPA practitioners question the value of continuing to send paper newsletters Paper...
Category: Internet Marketing
- Focusing Like a Laser Beam on the RIGHT Target Market For Your CPA Practice: Marketing Step One
Jul 27, 2009
Most CPAs don't have a strong enough foundation on the subject of marketing Even in college, we focus a lot on accounting theory and hardly learn...
Category: Internet Marketing
- Why CPAs Must Keep in Touch With Clients and How
Jul 27, 2009
As the owner of an accounting business, you know that finding clients is an important task, but retaining those clients--especially once you've...
Category: Management
- Accountants: Are Your Fees Too Low?
Jul 27, 2009
Pricing is critical to the success of any professional practice or business In fact, many books and articles have been written solely on the...
Category: Internet Marketing
- Killer Closing Kungfu For CPAs
Jul 27, 2009
If you're a CPA who's working on improving your marketing, and you've already made the time for marketing, positioned yourself as the expert, and...
Category: Internet Marketing
- Simple Formula to Achieve Guaranteed Success For Your Accounting Practice
Jul 27, 2009
One of the best ways that I know to build any accounting practice effortlessly is to position yourself as an expert in your field When you position...
Category: Internet Marketing
- Grow Your Accounting Practice by Positioning Yourself as an Expert
Jul 27, 2009
One of the most powerful ways that I know to build any CPA practice effortlessly is to position yourself as an expert in your field When you...
Category: Internet Marketing
- An Ezine Can Build Your CPA Practice--For Free
Jul 27, 2009
The single biggest complaint that small business owners have about their accountants is "My CPA doesn't stay in touch with me" That is by far the...
Category: Internet Marketing
- Advertising Your CPA Practice: The One Change You Must Make Now
Jul 27, 2009
One of the biggest complaints I hear from CPAs is a poor return on marketing dollars The reason these CPA practitioners get poor results is because...
Category: Internet Marketing
- Is Your Business Engaging in Poor Marketing Strategies?
Jan 12, 2009
It is so easy for a business owner to get caught up in the daily operations of their business The inventory ordering, order processing, data input,...
Category: Internet Marketing
- Have You Made the Mistake of Delegating the Financial Responsibility of Your Business?
Jan 9, 2009
Many business owners make the mistake of delegating ownership of their financial matters completely to another party While it is important to...
Category: Business
- How Effective Are Small Business Owners at Utilizing Their Time?
Jan 9, 2009
The main reason I have found why so many small businesses do not perform to their appropriate level is because the owner does not properly use his...
Category: Business
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