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| Ingrid Cliff's Articles |
Articles 1 - 20 of 68 |
- Busting Performance Management Misconceptions
Dec 3, 2008
There are many myths around performance management. This article seeks to tackle performance management misconceptions.
Category: Human Resources
- Email Netiquette For Small Business
Dec 3, 2008
Email is governed by some core rules of netiquette. Get these rules wrong and you will affect your business reputation.
Category: Business
- Recruitment Interviewing For Small Business
Dec 3, 2008
Poor recruitment choices can cost you 1-2 times an employees annual salary. In this article learn how to conduct recruitment interviews that get...
Category: Human Resources
- Why Your Teacher Was Wrong About English
Dec 3, 2008
If you follow the strict rules of English and grammar - you are limiting your marketing success. Learn which rules you could and should break.
Category: Business
- Do Your Words Reflect Your Brand
Dec 3, 2008
Companies spend a fortune on branding but forget the words they choose also reflect their brand.
Category: Business
- Great Lines To Hook Your Reader And Force Them To Keep Reading
Dec 3, 2008
Want to learn how to hook your reader's interest and force them to take action?
Category: Writing
- Recruitment Advertising To Attract Great Candidates
Dec 3, 2008
How can you let people know you have a vacancy that you would like to fill. Newspaper advertising is only one option. In this article learn a whole...
Category: Human Resources
- Marketing During A Downturn
Dec 3, 2008
The downturn is hitting many businesses - but it is how you respond to the downturn that will determine whether or not you are still in business in...
Category: Business
- Article Copywriting For Business Success
Dec 3, 2008
Writing articles about your business expertise can be a brilliant marketing tool. Learn how to write great articles for your business.
Category: Business
- Top 10 Tips To Get The Most Out Of Your Next Tradeshow
Dec 3, 2008
Trade shows are a great source of business, but they can be an expensive waste of time of your are not prepared. Here are 10 tips to help you...
Category: Business
- Can Your Business Survive Christmas
Dec 3, 2008
Many small businesses close their doors after Christmas. Here are some tips of what to do with your quiet time to maximise your future business...
Category: Business
- Features Vs Benefits - Making The Complex Simple
Dec 3, 2008
Most small businesses still focus on the features of their products in their marketing words and not the benefits. This article helps to demystify...
Category: Business
- Small Business Tips For Terrific Testimonials And How To Get Them
Dec 3, 2008
Testimonials are a critical part of business marketing - but do you know how to go about asking your clients for a great testimonial?
Category: Business
- Are You Speaking Your Customer's Language
Jul 14, 2008
Are you speaking a different language to 2/3 of your customers? If you borrow these tips from Neuro-Linguistic Programming (NLP) your copywriting...
Category: Business
- End Of Financial Year Review - How Successful Was Your Marketing Expense
Jul 11, 2008
At the start of each new financial year take some time to review the success of your marketing expense beyond just the bottom line. You also need...
Category: Business
- What Position Is Your Communication In
Jul 11, 2008
Do you make these common communication flaws in your marketing? Learning to communicate from the right position to your customers will boost your...
Category: Business
- Top Tips To Inject Personality Into Your Copywriting
Jun 9, 2008
When writing for your business, injecting personality will win you more customers than stuffy prose. Learn how to put your personality into your...
Category: Copywriting
- Top 10 Tips To Write Powerful Guarantees
Jun 9, 2008
Guarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results!
Category: Copywriting
- Yellow Pages Ads For Small Business
Jun 9, 2008
7 tips to get the best response from your Yellow Pages small business ads.
Category: Marketing and Advertising
- Lucky Door Prizes - Tips To Make Them Legal And Work For Your Business
Jun 8, 2008
Many small businesses run lucky door prizes at tradeshow. Here are 10 tips to get the most out of your lucky door prize promotions.
Category: Marketing and Advertising
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