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| Ingrid Cliff's Articles |
Articles 21 - 40 of 102 |
- People Are Talking About You. Do You Know What They Are Saying
Aug 26, 2009
With the advent of social media bad news about your business can travel the world in seconds. Do you know what people are saying about you?
Category: Business
- Sales Success With Long Copy
Aug 26, 2009
Is long copy just a big ugly waste of time? Do people really read all of that writing? What is the psychology behind "long copy"?
Category: Marketing and Advertising
- Customer Service Consistency: The Holy Grail Of Customer Service
Feb 27, 2009
Many businesses leap into customer service with great gusto - putting all of their employees through expensive (and usually boring) training...
Category: Customer Service
- Customer Referral Systems: Turning Great Customers Into Raving Fans
Feb 25, 2009
Assuming you have a fabulous product or service, how do you go about turning great customers into raving fans? In this article I draw on psychology...
Category: Marketing and Advertising
- How Do You Show Your Clients You Love Them?
Feb 19, 2009
Are you in a long term relationship with your customers or a one night stand? If you want to build a lasting relationship you need to know what...
Category: Customer Service
- What Makes A Great Business Letter?
Feb 19, 2009
Business and writing letters go hand in hand. But so many companies just dash off a quick letter and wonder why they don't get results. In this...
Category: Writing
- Do You Know How To Attract Your Ideal Customer?
Feb 12, 2009
Do you go hunting for customers, working on "bagging" a big one? What if I told you that it was no longer necessary. That you can attract your...
Category: Business
- Writing Fact Sheets For Your Business
Feb 10, 2009
Fact sheets are a great strategy to boost your business and share your expertise. It is like distilling the wisdom of your top salesperson so...
Category: Business
- Crafting Your USP - It's Not What You Do It's How You Do It
Jan 16, 2009
When writing your USP ignore the things and focus on how you make your customers feel.That is what makes you truly unique!
Category: Marketing and Advertising
- Small Business Branding: The Power of Integration
Jan 15, 2009
Small business branding is more than just a funky logo - it is everything from your words, sounds, decor and a whole lot more. In this article...
Category: Business
- 10 Business Growth Jobs To Do In A Summer Slow Down Period
Jan 15, 2009
Summer is often the slowest time for businesses. But with a bit of planning it can be the foundation for a profitable rest of the year.
Category: Business
- Why Keywords Are Critical For Your Website And Business
Jan 15, 2009
In this article learn what are keywords, do you have any and how you get the right ones.
Category: Business
- Professional Profiles: Why Writing About Yourself Is So Hard
Jan 13, 2009
Writing a professional profile is one of the hardest things to write effectively. In this article learn why that is and what should go into a...
Category: Business
- What I Wish I Had Known About Websites When Just Starting My Business
Jan 13, 2009
A seasoned internet business writer speaks candidly about what she wishes she had known when just starting her internet business.
Category: Internet Marketing
- Busting Performance Management Misconceptions
Dec 3, 2008
There are many myths around performance management. This article seeks to tackle performance management misconceptions.
Category: Human Resources
- Email Netiquette For Small Business
Dec 3, 2008
Email is governed by some core rules of netiquette. Get these rules wrong and you will affect your business reputation.
Category: Business
- Recruitment Interviewing For Small Business
Dec 3, 2008
Poor recruitment choices can cost you 1-2 times an employees annual salary. In this article learn how to conduct recruitment interviews that get...
Category: Human Resources
- Why Your Teacher Was Wrong About English
Dec 3, 2008
If you follow the strict rules of English and grammar - you are limiting your marketing success. Learn which rules you could and should break.
Category: Business
- Do Your Words Reflect Your Brand
Dec 3, 2008
Companies spend a fortune on branding but forget the words they choose also reflect their brand.
Category: Business
- Great Lines To Hook Your Reader And Force Them To Keep Reading
Dec 3, 2008
Want to learn how to hook your reader's interest and force them to take action?
Category: Writing
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