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| Frank Lucer's Articles |
Articles 1 - 20 of 121 |
- Why Digital Signage Content Must Lean Toward Simplicity
Nov 17, 2009
In past columns, I've beat the drum of keeping your in-store media segments simple It's worth revisiting the reasons simple advertising spots will...
Category: Internet Marketing
- How Digital Signage Can Turn Pre-Shoppers Into Buyers
Nov 17, 2009
The internet has become such a ubiquitous part of our lives that it's hard to remember how we lived before its debut Years ago, most people...
Category: Internet Marketing
- Martial Arts and the Fundamentals of Self-Defense
Nov 9, 2009
Studies show that a struggling economy yields a higher incident rate of violent crime and general lawlessness That means you are more likely to...
Category: Recreation and Sports
- A Brief Exploration of the History of Kung Fu
Nov 9, 2009
Unlike karate, aikido, and many other styles, kung fu is technically an umbrella term that represents the whole of Chinese martial arts It...
Category: Recreation and Sports
- 4 Savvy Tips For Improving Your Martial Arts Prowess
Nov 9, 2009
Your martial arts training is a lifelong pursuit There will always be an opportunity to improve your technique and become more effective
Category: Recreation and Sports
- How Six Sigma Addresses Process-Related Variances
Nov 4, 2009
Every company confronts the ever-present challenge of defects within their business processes These flaws can have a substantial effect on an...
Category: Management
- How to Ensure a Six Sigma Project is Successful
Nov 4, 2009
Six Sigma projects continue to gain steam as the economy remains sluggish Executives are relying increasingly on continuous improvement (CI)...
Category: Management
- Business Process Management: A Top-Down Approach to Improvement
Nov 4, 2009
All businesses cope with a growing level of competition Over time, competitors create methods for producing products at lower cost with reduced...
Category: Management
- Digital Signage and Restaurants: A Perfect Union
Oct 27, 2009
Thousands of restaurants have deployed digital signage throughout their establishments over the last decade Many more are following their example
Category: Business
- 3 Tips For Triggering a Response From Your Digital Signage Audience
Oct 27, 2009
A digital signage network that fails to elicit a desired response from viewers is merely entertainment Or, an annoyance
Category: Business
- How to Use Digital Signage to Reach College Students
Oct 27, 2009
College students represent a retail sector with enormous potential Not only are they willing to try new products, but they control a significant...
Category: Business
- 5 Questions to Avoid Asking on Your Online Surveys
Oct 27, 2009
5 Questions To Avoid Asking On Your Online Surveys One of most common reasons online survey data is confusing or ambiguous is because poorly...
Category: Business
- Why You Should Be Conducting Customer Satisfaction Surveys
Oct 27, 2009
The people who buy your company's products and services drive your organization's profits Without them, your business would fail
Category: Business
- Value Stream Mapping: Common Errors and Their Results
Oct 22, 2009
Lean strategies and Six Sigma are closely related, though there are significant differences between the two methodologies One critical Lean tactic...
Category: Management
- 4 Misperceptions About Six Sigma: Dispelling the Myths
Oct 22, 2009
Identifying business process inefficiencies and designing creative solutions to eliminate them can have a far-reaching impact on any organization...
Category: Management
- Deploying a Kaizen Project in the Service Industry
Oct 22, 2009
In nearly every organization, there are opportunities for business process-related improvements In many cases, the problems that plague companies...
Category: Management
- Five Tips For Taking Better Photos
Oct 20, 2009
At PosterBrain we've seen a lot of photos of all types From landscapes to portraits, from sports team posters to the *ahem* more risqué
Category: Arts and Crafts
- Vital Accessories For Your Camera Bag
Oct 20, 2009
Most of these tips apply strictly to digital cameras (because that's what I use) If you use a traditional film camera, be aware that some of these...
Category: Computers
- 4 Blunders to Avoid When Selling Your Specialty Retail Shop
Oct 20, 2009
You invested your time, effort, and financial resources into your retail store You chalked up countless long days and frustrations as the sweat...
Category: Business
- What Can Consignment Shops Teach Specialty Retailers?
Oct 20, 2009
Nearly all independent retailers struggle with the same issues They need to generate a reliable stream of cash flow
Category: Business
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