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| David Poulos's Articles |
Articles 1 - 20 of 20 |
- How to Assess and Enhance Membership Value, Part 1
Apr 3, 2009
There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is...
Category: Business
- Brand Strength Assessment Tools You Can Use Now
Mar 13, 2009
Senior management at most successful businesses have realized that their brand, and the characteristics it represents, is one of the most valuable...
Category: Communication
- Brand Extensions - They're Not Just For Breakfast Cereal Anymore
Nov 22, 2008
A Company's brand is one of its largest, most important assets, one that takes years to develop, one that must be nurtured, massaged, cultured and...
Category: Management
- 10 Things You Can Do To Boost Attendance at Your Next Conference
Nov 19, 2008
Everybody likes something for nothing, but most business people have become spoiled by attending meetings and conferences on the company's dime....
Category: Communication
- Get Top Results When You Crank Up the "Direct" in Your Direct Mail
Oct 2, 2008
Direct mail promotions are designed to be one-to-one communication vehicles. Sometimes the "direct" portion drops off the map, and we end up...
Category: Communication
- Dimensional Mail Most Effective Direct Response Strategy for B-to-B Sales - Part II
Jun 6, 2008
This article addresses the strategic approach to reaching top executives with the right message in a receptive framework.
Category: Marketing and Advertising
- Dimensional Mail Most Effective Direct Response Strategy for B-to-B Sales - Part 1
Jun 3, 2008
Want to boost response in your B-to-B mailings? Need to break into new markets, find a new application for an existing product to a new audience?...
Category: Marketing and Advertising
- 7 Myths About Marketing in Economic Downturns
Mar 4, 2008
In an ideal world, marketing activity would be self supporting, always pay back multifold what it costs to execute, and be effective in reaching...
Category: Management
- Branding Efforts Drive Sales When Combined with Direct Response
Mar 1, 2008
The term "Branding" has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members...
Category: Branding
- Brand Effectiveness is Key to Membership Growth
Feb 29, 2008
The visibility, awareness and effectiveness of your organization's brand directly impact your ability to recruit and retain members. If your...
Category: Business
- Brand Effectiveness Key to Membership Growth - Part 2
Jan 21, 2008
In Part One, we discussed using in-depth member survey work to boost the visibility, awareness and effectiveness of your organization's brand, and...
Category: Communication
- Basics Prevail When It Comes to Direct Mail (Part 1)
Aug 17, 2007
Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most...
Category: Communication
- Basics Prevail When It Comes to Direct Mail (Part 2)
Aug 17, 2007
Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most...
Category: Communication
- Consultants Offer Flexibility, Hands-Off Productivity
Aug 17, 2007
With staff sizes and budgets restricted or diminishing, and top executives up and down the ladder under pressure to do more with less each year,...
Category: Human Resources
- 10 Things You Can Do Today To Boost The Effectiveness of Your Marketing Program (Part 2, 6-10)
Aug 17, 2007
If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a...
Category: Direct Mail
- List, Offer, Copy - Still As Valid Today As It Was 50 Years Ago
Aug 17, 2007
Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time, money and effort where it...
Category: Direct Mail
- 10 Things You Can Do Today to Boost The Effectiveness of Your Marketing Program (Part 1, 1-5)
Aug 17, 2007
If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a...
Category: Direct Mail
- Research Data Drives Effective Creative Strategy
Aug 17, 2007
Without the underpinnings of solid market research or customer data, the best creative design and execution is just pretty pictures. To drive...
Category: Market Research
- Let Customer's Imagination Flow for Effective Research
Aug 17, 2007
Bare bones quantitative research data on customers is only one method used to extract useful information to inform your marketing efforts....
Category: Market Research
- Premiums Still an Effective Tool to Spur Publication Subscription Sales
Aug 17, 2007
Premiums or bonus gifts have been used for years to boost sales of everything from cars to cereal and snacks. This is still an effective technique...
Category: Marketing and Advertising
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