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Traci Vanover 
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| Location: | United States | |
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| Traci Vanover's Articles |
Articles 1 - 17 of 17 |
- 3 Resources For Finding Niche Topics For Squidoo Lenses
Mar 19, 2009
We all know that knowledge is power, and that if you want to position yourself as an expert, you need to have knowledge that people want.
Category: Internet Marketing
- Are You a Purple Cow?
Mar 19, 2009
Simply put, if you want to stand out, be the purple cow.
Category: Business
- Profit Building Strategies: Aesthetics
Jun 26, 2008
In those crucial moments before a buying decision, those who don't know you will often judge on appearances - if it walks like a duck, they'll...
Category: Web Design
- In Praise of Press Releases - A Frank Discussion on Form And Function
Jun 26, 2008
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your...
Category: Public Relations
- Profit Building Strategies: Burn Your Brand Into Their Consciousness
Jun 25, 2008
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to...
Category: Branding
- Horton Hears An Opportunity - Listening For Pop Culture And Media Cues In A Busy Jungle
Jun 21, 2008
One of the most common challenges that small business owners face is the lack of funds to properly promote themselves. One way to stretch those...
Category: Public Relations
- News is a Four-Letter Word
Jun 21, 2008
Press release writing can be a bit daunting at first, but it is certainly a skill that can be mastered. Armed with the proper tools and a bit of...
Category: Public Relations
- A Death Sentence for Sales People - Failing to Know Your Customer
Jun 21, 2008
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a...
Category: Marketing and Advertising
- What's Wrong With Classic? Acknowledging that New Isn't Always Better
Jun 21, 2008
As business owners, it is easy to fall prey to a culture with a short attention span. But change, simply for the sake of change, is never a good idea.
Category: Marketing and Advertising
- Fonts Are Like Spandex - One Size Won't Fit All
Jun 21, 2008
Like all good things, fonts are best when used in moderation. It's always a good idea to run your selections by a trusted friend or colleague...
Category: Marketing and Advertising
- Product Knowledge - A True Story that Supports Its Importance
Jun 21, 2008
A fresh-faced young sales clerk gets a lesson in product knowledge using an unlikely prop - an athletic support. This true story played an integral...
Category: Marketing and Advertising
- Profit Building Strategies: Leveraging Testimonials
Jun 21, 2008
Employing testimonials as marketing tools is both cost-efficient and smart marketing. Now, more than ever before, word-of-mouth referrals and...
Category: Marketing and Advertising
- Profit Building Strategies: Niche It, Niche it Good
Jun 21, 2008
The word "niche" may be all the rage these days, but it really isn't a new concept. In fact, savvy marketers have been quietly raking in their...
Category: Small Business
- Grassroots Marketing is Dandy
Jun 21, 2008
Market like a dandelion? You betcha! We can learn a lot about "grassroots" marketing from those pesky little guys.
Category: Marketing and Advertising
- The Terminator: Small Business Guru - Who Knew?
Feb 27, 2008
Is it possible that the Terminator has something to teach small business owners about technology?
Category: Small Business
- New Year, New Perspectives: "Diet Resolutions" for Small Business
Feb 27, 2008
Applying the diet concept to our business can help us get the new year off to a healthy start.
Category: Small Business
- Are You Water Cooler Worthy?
Feb 25, 2008
What can we do to make our company or product worthy of the water cooler?
Category: Marketing and Advertising
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