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| Marsha Friedman's Articles |
Articles 1 - 20 of 98 |
- What to Expect in the Land of TV Guest Interviews
Sep 25, 2009
Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field. To have a...
Category: Public Relations
- 5 Tips for Building Viral Buzz
Sep 22, 2009
We hear a lot about buzz, but what is "buzz" exactly - and how does it start? First, a buzz is something that you create. It starts small, like...
Category: Public Relations
- How a Little Media Exposure Can Increase Your Prospects in a Big Way
Sep 13, 2009
Case Study: In July of 2009, our agency played a behind-the-scenes role in a battle that pitted The Dark Knight against Aliens and Terminators, and...
Category: Writing
- 5 Signs That You Are Ready for Your Own Brand of Celebrity
Sep 9, 2009
In today's world, celebrity isn't just for celebrities anymore. We have celebrity political pundits, celebrity cooks, lawyers, financial experts,...
Category: Public Relations
- How to Hire a PR Firm
Sep 9, 2009
As I care very much about my profession and the people we serve, let me share some insight about what questions you should ask your PR agency...
Category: Public Relations
- How To Determine The Best "Media Niche" to Promote Your Product
Aug 28, 2009
How do you make the most of your PR promotions and campaigns, and not get lost in the shuffle? Well, the first step is to know how to pick the...
Category: Public Relations
- 5 More Tips for Successful TV Interviews
Aug 28, 2009
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of...
Category: Public Relations
- 5 Tips for Successful TV Interviews
Aug 28, 2009
Practically since the first broadcast over commercial airwaves, television has been the most powerful medium of them all - and that fact still...
Category: Branding
- Appearance on Local Television Are an Incomparable Brand and Credibility Builder
Aug 28, 2009
Television producers are looking for quality guests who will entertain and educate their audience. And, if your company's offerings solve a common...
Category: Public Relations
- The Five Pieces of the Press Release Puzzle
Aug 28, 2009
When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for...
Category: Public Relations
- The Changing Face of the Media
Aug 28, 2009
In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers...
Category: Public Relations
- 7 Things to Know Before Marketing Your Consumable Product on Radio and TV
Aug 28, 2009
If you have a consumable product there are 7 things you should consider before marketing the product on the radio or TV,
Category: Branding
- 8 "Insider Tips" to Build Your Business thru Radio and TV Interviews
Aug 28, 2009
As with most things, there are insider techniques that can help radio and TV interview "first-timers" do a powerful job. In fact, here are eight.
Category: Public Relations
- Portable Expertise: How Books Allow You to Go Everywhere They Can
Aug 28, 2009
If you've decided to become an expert in your field, in any field, allow me to show you how much faster that process can be - and how much further...
Category: Branding
- A Little Quiz to Show You How Big a Deal You Really Are
Aug 28, 2009
Being an industry expert is easier than ever these days, but perhaps you feel a little "industry envy" when it comes to your field. Believe me, no...
Category: Branding
- Books: America's New Business Card?
Aug 28, 2009
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. consider a scene of two people who walk into...
Category: Branding
- How to Get Positive Ink in Newspapers and Magazines
Feb 17, 2009
Are you interested in getting newspaper and magazine coverage for your business, but having trouble grabbing the attention of journalists? Maybe...
Category: Branding
- How to Develop a News Hook for Your News Release
Dec 28, 2008
When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to...
Category: Branding
- How to Get On Oprah
Dec 26, 2008
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I...
Category: Public Relations
- Finding the Right Media for Your Marketing Campaign
Dec 26, 2008
If you are struggling to decide what media to choose for your company's marketing campaign - you are not alone. In fact, most people have similar...
Category: Public Relations
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