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| Marsha Friedman's Articles |
Articles 21 - 40 of 98 |
- How To Get Good PR Without the Big Retainers
Nov 30, 2008
As marketing budgets are shrinking, companies are pinching pennies and seeking a more quantifiable return on their PR investment. Learn how...
Category: Branding
- TV: The Way to Cost-Effectively Promote Your Book
Nov 26, 2008
Do you know that you can be on television promoting your book...without advertising? With the down economy forcing slashes to marketing budgets,...
Category: Branding
- What Does the Future Hold for the Talk Radio Industry?
Nov 25, 2008
The future of talk radio is closer than we think. Read the latest predictions in this interview with Michael Harrison, founder of the radio...
Category: Branding
- When Should Television Appearances Be Part of Your PR and Marketing Strategy
Nov 22, 2008
Do you know how to harness the power of television publicity for your business? Read on to find out how.
Category: Public Relations
- Spin Your Dwindling Advertising Budget Into A PR Dynamo
Nov 22, 2008
With the sinking economy, part of the issue facing corporations is the lack of understanding of the difference between PR and advertising in the...
Category: Marketing and Advertising
- Did You Know The Power of Book Signings?
Nov 21, 2008
With authors trying to stay ahead of the pack of nearly 300,000 books being published every year in America, many don't know the power that book...
Category: Public Relations
- Economic Downturn Slices Corporate Marketing Budgets
Aug 10, 2008
The recent economic downturn is hurting companies nationwide. Learn in this article about a cost-effective alternative to advertising which can...
Category: Marketing and Advertising
- Is Your Book Targeting Both Genders?
Jul 25, 2008
If you are trying to create sales for your book, are you also making sure that your promotional campaign is hitting both men and women? Read on if...
Category: Marketing and Advertising
- Have You Started Work on Your Fall Book Promotion Yet?
Jul 24, 2008
Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are...
Category: Public Relations
- Four Tips To Get Talk Radio Hosts Interested in Your Book
Jul 23, 2008
If you are a new author or even an established one with some sales under your belt, hooking the media into your book can sometimes be very...
Category: Public Relations
- 2 Quick Tips to Great Press Releases
Jul 1, 2008
If you are struggling to get the media interested in your press release, here are two surefire ways to bump up the quality of your releases today!
Category: Public Relations
- Why a Compelling Press Release is Your Company's Best Friend
Jun 30, 2008
If you are looking for new ways to promote your company, press releases can prove to be your best friend! Here we will help you get started in the...
Category: Branding
- 3 Important Parts of an Attention Grabbing Press Release
Jun 30, 2008
If you are having trouble getting inundated talk radio producers interested in your show idea, this article is for you! Here are 3 important parts...
Category: Public Relations
- Talk Radio Public Relations: Every Station Counts!
Jun 6, 2008
When it comes to talk radio public relations and publicity, every station is important to the success of your campaign. Read on to find out why...
Category: Public Relations
- Why Overlooking Interviews on Smaller Radio Stations Can be a Big Public Relations Mistake
Jun 6, 2008
If you are on the public relations trail and are turning down the opportunity to go on smaller talk radio stations then you are really making a...
Category: Public Relations
- 6 Effective Ways to Generate PR for You and Your Business
Jun 6, 2008
Are you desperate for good solid pr? Then you need to read this!
Category: Public Relations
- Looking to Get Some Public Relations for Your Business?
Jun 6, 2008
Looking to generate some leads? Then read on!
Category: Public Relations
- Book Publicity - 10 Ways to Find the Best Publicist to Promote Your New Book
Jun 6, 2008
Here are 10 awesome tips to finding the best company to help promote your book to promote your profile and book sales.
Category: Public Relations
- Want to Know How to Get PR?
Jun 6, 2008
Are you hungry to find out how to get the most media coverage for you business? Then read on...
Category: Public Relations
- You Need Publicity for Your Book? Where Do You Start and What Do You Look For?
Jun 6, 2008
First time authors who are on the search for the most effective publicity out there can run into many questions along the way. Here are some tips...
Category: Public Relations
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