How to write "Order Pulling" Ads
By Kim and Charles Petty

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

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