Press Release Writing: Using Press Releases As Part of Your Link Building Strategy
By Rachel Kuptz

Include Keyword Throughout Release Once you've identified a keyword, write out a rough draft of your press release, making sure to include the keyword throughout your release. The keyword should be included, at minimum, in the header of your press release, one to three times in the body of the release, and at least once in the "About" section of your press release.

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