Can Green PR Give You An Edge In A Tough Economy?
By Jorge Pilmer

Public relations is the method of managing the progression of information between a company or organization and the public. Organizations use public relations in order to better target their audience by using such outlets as conferences, the press and communication with employees. Green PR is related to public relations in that it effectively divulges an organizations environmentally friendly practices to the public. There are several effective ways of doing so, including the use of news articles, communicating with different environmental groups and distributing publications. The term "green pr" comes from a desire to reduce the effect human beings have on the environment.

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