The Story of Max Factor
By Sue Reeves

The name Max Factor is synonymous with make up and cosmetics in the UK. Its famous products, Crme Puff, 2000 Calorie mascara and Pan Stik are almost as popular as ever and its new mascaras sell very well here. The extraordinary and romantic story of the original Max Factor, the Father of Modern Make Up, might almost have come from one of the films that made his name.

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