Welcome to Google Hell - PPC Campaign Management Mistakes
By George Kristopher

If your Adwords campaigns are performing like the average Adwords campaign performs then allow me, "Welcome to Google Hell". You see, most people involved in PPC campaign management do not have a clue when it comes to setting up and managing successful Google Adwords campaigns. Professional PPC campaign management requires specialized knowledge, a variety of tools and vigorous, daily maintenance. Most Adwords advertisers have none of these crucial factors, which is exactly why they have lost favor in the eyes of the Google gods and have been condemned to suffer the horrors of Google hell.

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