Digital Signage: Content May Be King, But Who's Doing The Coronation? -Part II
By David Little

In the first part of this column I pointed out that for many small business owners -even those who understand the potential of digital signage- actually deciding to add digital signs raises a thorny issue: Who's going to create the content that feeds the sign fresh information of interest to viewers in a professional format that makes a great statement about that small business?

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