Building Links
By Matthew Kepnes

If you really want to rank high in the search engines, links will do it. All my attention is always on building links, building links, and building more links. If you are thinking about what you should do for SEO right now, the answer is build links. It is the biggest determining factor in how Google ranks your website. If you are not good in other areas of SEO, you can overcome these weaknesses with building links. We want links of both quality (high PR, high authority, high ranking, good branded websites) and quality (anyone near our topic!). This will help us get to the top.

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